In digital marketing, there is a term that may already be very familiar to you, namely conversion. Conversion in marketing is a term used to refer visitors who take further action on your website or online store. If likened to a store is your website, and visitors are your website audience then we will know that the audience sometimes just looks around and some do something you expect, which is buying something.
In fact, sometimes the frequency of the audience just looking around is far greater than the number of follow-up ones. Therefore increasing conversions in digital marketing is a fundamental thing that must be done to increase return on investment and use of marketing budgets.
When implementing digital marketing, there are certain ways to remember to help you increase conversions. By doing it consistently, it is not impossible that an increase in conversions will be obtained continuously. What are these methods? Next Journal summarizes it for you.
Improve Every Element of Promotion
If you want maximum results then think about and improve every element of the promotion that you have. Starting from the image, caption, e-mail subject, content, website length and so on. Perform tight and controlled A / B testing to really see the best parts to use for each element. Doing this consistently will make your digital marketing efforts more effective.
Present on Social Media
You might already be able to read this point in each of the tips to improve marketing. But suggestions for the use of social media do have to be there because this is fundamental in any digital marketing strategy. This is the earliest method you can take to improve your business. Low cost in its use does not make the results obtained less satisfactory. Instead social media is predicted to be an effective container to reach all groups.
Optimize Website Page Load Speed
Many companies fill websites with various graphics, videos and other content which actually slow down access speeds. Usually this is done so that the website looks complete and provides all the information needs addressed by the audience.
Yet according to Akamai Technologies research, 47% of internet users expect website pages to be loaded in just 2 seconds. When that doesn’t happen, 47% of the audience usually leaves the page immediately. Of course you do not want this to happen right? Therefore, make a simple website page. Not only to speed up access but also more neat and pleasing to the eye.
Any form of digital marketing requires you to produce interesting content. The ultimate goal of creating content is to persuade the audience to respond to your invitation and make them take the desired action, such as agreeing to your ad offer, accessing your website and buying your product.
You only have a small amount of audience time. Therefore, keep the content short but hit. Use strong, emotionally arousing words to attract attention and communicate your message to them.
Use Heat Map
Heat map is one of the visualization tools used to record dense points. The heat map is used to facilitate identifying which parts have a high concentration of activity. This feature allows you to know every detail of audience behavior when navigating your website pages.
What element did they notice the most? At what point is their boredom? Do they systematically ignore your CTA button? As well as other questions.
Everyone has their own communication preferences. What might be considered simple by one person, can be a complexity for others. To make sure you are connected to each audience, make you reachable through a variety of communication tools such as telephone, text message, e-mail, and others.
Include Call To Action
Today’s audience tends to choose something simple, something that directly leads to what they need. Therefore calls to action becomes one of the important elements in digital marketing. Call To Action or CTA is a method that uses statements that are designed to get a direct response from people who read it.